A fashion blog can cover many things such as specific items of clothing and accessories, beauty tips, trends in various apparel markets, celebrity fashion choices and street fashion trends They cover fashion at all levels from the largest fashion design houses to the smallest independent designers Many fashion blogs could also be categorised as shopping blogs, similar to the content of fashion magazines. Some retailers in the fashion industry have started blogs to promote their products Some blogs focus more on fashion advice.
Fashion is a multibillion-dollar industry that has considerable impact on the way ordinary people dress and present themselves and relies heavily on media and advertising to communicate the producer's preferences and goals and influence public perception through various types of promotion.
As fashion is driven by trends within and without the fashion industry, fashion blogs and other "new media" outside the control of traditional establishment represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society. It is likely that the blogosphere will have a considerable long-term influence on the industry.
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During the 2011 New York City Fashion Week, top-tier fashion designers, Lazaro Hernandez and Jack McCollough owners and designers of Proenza Schouler, took the time out of their ‘hectic schedules’ during fashion week to help promote the work of fashion bloggers. The two were interviewed by Imran Amed, founder, and editor of The Business of Fashion website. In the 5:15 minute long interview, the two fashion designers were asked various questions from an audience of fashion bloggers, including their personal opinions on the effects of fashion blog writing, how it influences the fashion industry.
When asked about their thoughts on the overall effect of the fashion blogs, McCollough stated, “Blogs posting things about us, going viral, spreading throughout the internet… it has an extraordinary impact on the business”. They also stated how in the past, they would have to wait for three, four days.
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John Doe
Posted on: January 13 2023The industry, but on the other side of the spectrum, there are numerous designers, editors, branders and writers that do understand and are “coming on board”. He also states that this is a fairly new phenomenon that will take time for the fashion world to reap the full benefits.
John Doe
Posted on: January 13 2023The New York Times "Style" section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns.