Digital Marketing in the new age is a bit of a process with the new tech
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization, search engine marketing.
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The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines.
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In the 1990s, the term Digital Marketing was first coined, With the debut of server client architecture and the popularity of personal computers, the Customer Relationship Management applications became a significant factor in marketing technology Fierce competition forced vendors to include more service into their software, for example.
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In the 2000s, with increasing numbers of Internet users and the birth of iPhone, customers began searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address These problems encouraged marketers to find new ways to integrate digital technology into market development In 2007, marketing automation was developed as a response to the ever evolving marketing climate Marketing automation.
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Digital media growth was estimated at 4.5 trillion online ads served annually.
Digital marketing became more sophisticated in the 2000s and the 2010s, when the proliferation of devices' capable of accessing digital media led to sudden growth Statistics produced in 2012 and 2013 showed that digital marketing was still growing With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter.
Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010 An increasing portion of advertising stems from businesses employing Online Behavioural Advertising to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection.
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In the 2000s, with increasing numbers of Internet users and the birth of iPhone, customers began searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address These problems encouraged marketers to find new ways to integrate digital technology into market.
Digital marketing activity is still growing across the world according to the headline global marketing index. A study published in September 2018, found that global outlays on digital marketing tactics are approaching $100 billion Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining World Economics, 2015 Digital media helps brands reach consumers to engage with their product or service in a personalized way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles.
